The Glenlivet
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3D Key Visuals
Working with the Creative Director, we developed a series of 3D key visuals — flowing ribbon forms surrounding digital-twin bottles, built as virtual sets alongside the production shoot. The scenes allowed seamless bottle-swapping across web, eCRM, and eCommerce assets.
Approach
AI accelerated early concept exploration, though its outputs required significant refinement to reach production-ready 3D. Sketching bridged the gap — allowing quick iteration on compositions before building in Cinema 4D.
Alongside the core range, we explored prestige expressions with alternative materials and ribbon structures, expanding the visual language into a cohesive set of elevated seasonal assets.
Process
Building the visuals required careful refinement of ribbon compositions, lighting, and materials to sit seamlessly alongside the studio-shot assets. Camera angles, teal palette balance, and premium lighting were tuned throughout — keeping vibrancy without washing out the scene. The digital twin bottles, created by Wayne Langley, formed the foundation of each build.
Final Delivery
After several rounds of refinements, the client was very pleased with the visuals, which were successfully deployed across web, eCRM, and eCommerce as part of the festive gifting campaign.
