Chivas Regal
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Social Teaser Assets
Ahead of the re-staged Chivas 18 bottle launch, I was tasked with developing a series of teaser films built for digital. High-impact, scroll-stopping moments designed to build curiosity before the full reveal.
Approach
The strategy was restraint. Show enough to intrigue, not enough to satisfy.
Rather than leading with the full bottle, the films were built around close-up glimpses of its most distinctive details, premium materials, refined geometry, and considered design. Working within Chivas's established visual language, each composition was built to communicate luxury instantly and leave the viewer wanting more.
Process
Research came first — materials, lighting references, and the cinematic tone the films needed to carry. The bottle's redesigned details were studied to identify what would land hardest in close-up.
From there, storyboards and lighting tests shaped compositions built for short-format attention. Dynamic camera angles, match cuts, and motion blur drove energy across each film, with music chosen to reinforce the tone rather than fill silence.
Final Delivery
The films were deployed across social as part of the launch campaign and shown on large screens at in-person launch events — extending beyond the feed to build anticipation in the room.
