Royal Salute
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3D Concept Visualization
Royal Salute's portfolio had just swept the International Spirits Challenge — five bottles, five medals, including double gold. Rather than communicate the wins through standard 2D assets, we designed a bespoke awards cabinet to house and reveal them. The final output was a social film building to a reveal, but the real work was in designing and building the cabinet itself.
Approach
The client's direction was clear: prestigious but not old school — Royal Salute's personality, with appeal to a modern audience.
Research came first, studying real whisky cabinets in detail before sketching through multiple design iterations. Early concepts leaned too dark and traditional. The solution was lighter oak, Royal Salute's signature blue, and white quilted padding — materials that framed the bottles and bounced light throughout the interior.
Process
The digital twin bottles were supplied by the client. Everything else — the cabinet structure, doors, shelving, arched niches, brass hardware, blue velvet base — was designed and built from scratch in Cinema 4D. Each detail was considered as it would be in a real furniture build: how the doors open, how the shelves sit, how the awards medals read at scale.
Final Delivery
The film landed well, but the still renders became the real talking point. The cabinet left a lasting impression on the client — with serious consideration given to having it physically built.