Chivas Regal
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Social Brand Assets
As part of a brand refresh aimed at a more digitally native audience, Chivas commissioned three 9:16 social films titled New Worlds. One for each expression: 12, XV, and 18. Each with its own personality. Each demanding its own visual language.
Approach
The insight was simple: rather than sell the product, reveal its world. Each expression carries a distinct personality archetype, and CGI gave us the means to translate that into something felt rather than explained. Immersive environments. Cinematic detail. A visual register closer to entertainment than advertising.
Process
The process started with sketched compositions and movement tests, working through camera rigs and structural builds before landing on a dolly zoom technique. That single decision defined the films: a movement that physically pulls the viewer into each world, making the step inward feel inevitable.
Project Delivery
The films were built natively for social, but the visual weight of the work suggested they could go further. As an extension of the project, I developed out-of-home mockups placing the films at bus stops and railway stations, demonstrating how the campaign could scale beyond the feed and into the physical environments the audience moves through daily. A concept that shows the work earning a bigger stage.